My campaign of spending a day attempting to pay attention to all the advertisements marketed to me, was done on November 16th. With ads flying every second at us as consumers, or approximately 10,000 per day according to IE School of Human Sciences and Technologies, our minds have become adapted to blocking out a majority… Continue reading A Day Full of Ads.
Every major media outlet at one point in the last 7 weeks has published a story on NFL ratings be down and everyone is trying to comprehend why. For advertisers they are not worried about why the ratings are down, they are more concerned about where are the people turning their attention. These advertisers also… Continue reading NFL Ratings Drop
This week in Advertising and Public Relations our class had the privilege of having Mike Arbogast from InnerAction Media speak to us about the marketing firm he is COO and Creative Director for. His ability to capture the classes attention was better than any other guest speaker I have witnessed during my time at WVWC.… Continue reading Reflection on Mike Arbogast Presentation
Todays marketing environment is significantly different then the one our parents grew up in or even our older siblings. Marketing companies have had to scrap the old strategies and evolve into the newer tactics if they want their businesses to thrive. The marketing strategies are forever changing and is the reason marketing books are normally… Continue reading Marketing and the Consumer Purchase Decision Journey